In the contentious 2018 Brazilian presidential election, Jair Bolsonaro, a far-right candidate, secured victory on a platform centered around three keywords: beef, bibles, and bullets. Bolsonaro's campaign capitalized on the discontent of manyBrazilians grappling with economic hardship, rising crime rates, and disillusionment with the political establishment. He promised to revive the country's economy by promoting agribusiness, clamp down on crime with a tough-on-drugs approach, and uphold conservative Christian values. Bolsonaro's rhetoric, often incendiary and divisive, appealed to voters who saw him as an outsider capable of shaking up the status quo. His victory underscored the deep political and social polarization in Brazil, and his presidency has been marked by controversies and setbacks, sparking widespread protests and challenging the country's democratic institutions.
